{"product_id":"the-unicorn-fallacy-chris-cabrera-9781544544960","title":"The Unicorn Fallacy: Ditch the Growth-or-Die Herd and Build a Company That Lasts","description":"\u003cp\u003eIs your growth-at-all-costs mindset costing your company too much?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMany executives have chased the same dream for years: to become the next unicorn and exceed $1 billion in value. But natural disasters, trade wars, and a global pandemic have changed the market. Investors are focused on earnings and profitability, sustainability and longevity. The unicorn has lost its luster. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEnter Intelligent Revenue. In The Unicorn Fallacy, CEO Chris Cabrera examines the challenges executives face in planning for long-term growth, revealing a radical new approach for creating resilient revenue streams and attracting today's investors. Following a data-driven approach, Chris shows how to align employee behavior with business goals and provides simple strategies that have helped his company and others consistently beat revenue targets. Packed with real-life stories and practical advice, The Unicorn Fallacy is a must-read for all business leaders ready to confront uncertainty, challenge the status quo, and build a business capable of weathering any storm. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Cabrera\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544544960\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544544960\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.48d","brand":"Chris Cabrera","offers":[{"title":"Paperback","offer_id":44491779473663,"sku":"9781544544960","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_664ab024-87f0-43c5-96b7-8b05f224d28a.jpg?v=1699453186","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-unicorn-fallacy-chris-cabrera-9781544544960","provider":"WR Book House","version":"1.0","type":"link"}