{"product_id":"the-unicorn-protocol-sally-ann-frank-9781032711010","title":"The Unicorn Protocol: Digital Health Unicorns, How They Got There and What You Can Learn from Them","description":"\u003cp\u003eAs a follow-up to the author's first book, \u003ci\u003eThe Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work\u003c\/i\u003e, this book is a series of case studies about digital health Unicorns. The ultimate goal is to further educate digital health startup founders and their teams about what it takes to be successful and have a lasting, positive effect on our healthcare delivery system. Through a series of interviews with Unicorn founders and leaders, the book will synthesize the information and highlight the elements that led to the growth and success of the companies.\u003c\/p\u003e\u003cp\u003eBuilding on the template of Ideate, Build, Launch, and Grow outlined in \u003ci\u003eThe Startup Protocol\u003c\/i\u003e, this book documents the origin story of each Unicorn and then follows it through the process of building their solution, launching the solution, and growing their company to Unicorn status.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sally Ann Frank\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032711019\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032711010\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Productivity Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/16\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.48d","brand":"Sally Ann Frank","offers":[{"title":"Paperback","offer_id":48137175302399,"sku":"9781032711010","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cc8cadac-55e5-430b-9c7a-13ec4fc8391e.jpg?v=1770167057","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-unicorn-protocol-sally-ann-frank-9781032711010","provider":"WR Book House","version":"1.0","type":"link"}