{"product_id":"the-unsure-entrepreneur-roger-pierce-9780986698415","title":"The Unsure Entrepreneur: Know what you're getting into BEFORE starting a business","description":"\u003cb\u003eHalf of all new small businesses fail within five years.\u003c\/b\u003e Yet millions of people still dream about becoming their own boss. If you're thinking about starting a business, you're not alone. But before you risk your savings or leave a steady job, you need a clear picture of what business ownership really involves - the good, the bad, and the hard truths most books gloss over. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Unsure Entrepreneur\u003c\/i\u003e is a decision guide for aspiring entrepreneurs who want honest advice and real-world insight \u003ci\u003ebefore \u003c\/i\u003etaking the leap. Written by Roger Pierce - a seasoned entrepreneur who has launched 14 ventures and trained hundreds of new founders - this book helps you understand the challenges, opportunities, and rewards of business ownership.\u003cp\u003eInside, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy starting a business can be a \u003cb\u003ebig, scary move - or the best thing you'll ever do.\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to \u003cb\u003eassess your readiness\u003c\/b\u003e and decide if entrepreneurship is right for you.\u003c\/li\u003e\n\u003cli\u003eWhat \u003cb\u003eday-to-day life actual looks like\u003c\/b\u003e for a business owner.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe three main paths\u003c\/b\u003e to getting into business for yourself.\u003c\/li\u003e\n\u003cli\u003eWhat successful entrepreneurs \u003cb\u003edo differently.\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe \u003cb\u003efinancial and emotional risks \u003c\/b\u003emany people underestimate.\u003c\/li\u003e\n\u003cli\u003eHow to \u003cb\u003etest and validate an idea \u003c\/b\u003ebefore quitting your job.\u003c\/li\u003e\n\u003cli\u003eWhat's involved in finding customers, securing financing, and \u003cb\u003egetting a new venture off the ground.\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLessons and stories from entrepreneurs\u003c\/b\u003e who have stood exactly where you are today.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you're exploring entrepreneurship and wondering if it's the right move, this book will \u003cb\u003ehelp you make a smart and informed decision.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eRead \u003ci\u003eThe Unsure Entrepreneur\u003c\/i\u003e to gain clarity, direction, and a realistic understanding of what it takes to start and run a business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roger Pierce\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0986698415\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780986698415\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jacalor Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 246\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Roger Pierce","offers":[{"title":"Paperback","offer_id":48440667013375,"sku":"9780986698415","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_12555f23-87f8-4484-96df-da571c9d1002.jpg?v=1777183995","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-unsure-entrepreneur-roger-pierce-9780986698415","provider":"WR Book House","version":"1.0","type":"link"}