{"product_id":"the-upside-within-reach-drew-morris-9781736100004","title":"The Upside Within Reach: A New Way to Create a Prosperous Business","description":"\u003cp\u003eThis book introduces a new way for executives, business owners, and entrepreneurs to boost profits, grow revenue, and increase the value of their businesses, and to hone their skills in doing so.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe core idea: a business's prosperity often \u003cem\u003ehides in the gaps\u003c\/em\u003e between what it does now, and what it \u003cem\u003ecould do, \u003c\/em\u003e in 13 different areas, like whether customers will continue to buy forever, and advertising that create the highest possible sales. The business's upside (its results potential) is just sitting, mostly unnoticed, in those gaps. The book and its included downloadable tools help readers find and address the most promising and realistic elements of its upside in their unique businesses.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe chapters, each incorporating the wisdom of experts on the topic, include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreating \u003cem\u003ezealous \u003c\/em\u003ecustomers.\u003c\/li\u003e\n\u003cli\u003eHoning a value proposition, \u003cem\u003eso more people buy.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eRaising a brand's \u003cem\u003eemotional power to attract sales.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eC\u003c\/em\u003erafting ads that create, \u003cem\u003eI want that!\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003ePricing perspectives that capture \u003cem\u003ean entire market.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eDeftly \u003c\/em\u003emanaging costs.\u003c\/li\u003e\n\u003cli\u003eDetecting and seizing \u003cem\u003eopportunities.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eFinding growing, \u003cem\u003ehungry \u003c\/em\u003emarkets.\u003c\/li\u003e\n\u003cli\u003eShaping \u003cem\u003epowerful \u003c\/em\u003ebusiness designs\u003cem\u003e.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct and service \u003cem\u003edesign-\u003c\/em\u003ecreating \"hit records\".\u003c\/li\u003e\n\u003cli\u003eInnovative \u003cem\u003esolutions \u003c\/em\u003eto worthy problems.\u003c\/li\u003e\n\u003cli\u003eKey \u003cem\u003emanagement practices \u003c\/em\u003efor boosting results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA new decision approach, \u003cem\u003einsight-based management, \u003c\/em\u003ealong with \u003cem\u003eLet's See, \u003c\/em\u003ean included, downloadable tool based on it, helps the reader choose what to work on from the above and form their choices into \u003cem\u003ea prosperity design\u003c\/em\u003e-what they'll work on, when, to produce the best possible results.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis system's outcomes: better financial results, a business that's worth more, and a reader who now has \u003cem\u003ea way\u003c\/em\u003e to find and deliver those better results, time and again.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Drew Morris\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1736100009\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781736100004\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lift Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 406\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d","brand":"Drew Morris","offers":[{"title":"Hardcover","offer_id":44079257321727,"sku":"9781736100004","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3245e3aa-8e32-4bcd-8522-a7eb86de6315.jpg?v=1685480092","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-upside-within-reach-drew-morris-9781736100004","provider":"WR Book House","version":"1.0","type":"link"}