{"product_id":"the-ux-five-second-rules-paul-doncaster-9780128005347","title":"The UX Five-Second Rules: Guidelines for User Experience Design's Simplest Testing Technique","description":"\u003cp\u003eThe five-second test is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. \u003ci\u003eThe Five-Second Rules\u003c\/i\u003e uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about the \"five-second rules\" for getting useful data, and will explore what types of design issues can be resolved by using the method. \u003c\/p\u003e \u003cp\u003eA five-second test (also known as \"timeout test\" and \"exposure test\") involves displaying a visual or informational design for five seconds, removing it from view, then asking what aspects were recalled most easily or vividly. The goal is to understand what stands out most about a design or product, and the impact on the viewer's perception of it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Doncaster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0128005343\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128005347\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan Kaufmann Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.25d","brand":"Paul Doncaster","offers":[{"title":"Paperback","offer_id":48135914225919,"sku":"9780128005347","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_98fb5dda-a319-4e8b-ab26-4cb05c9fa7fc.jpg?v=1770159291","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ux-five-second-rules-paul-doncaster-9780128005347","provider":"WR Book House","version":"1.0","type":"link"}