{"product_id":"the-value-mix-guerric-de-ternay-9781794056053","title":"The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience","description":"NEW VALUE PROPOSITION DESIGN\u003cp\u003e\u003cb\u003eA strong value proposition should get your customers interested in buying your products without requiring you to over-engineer your sales and marketing efforts.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThere's such a big difference \u003cb\u003ewhen you make something people want\u003c\/b\u003e versus trying hard to convince them to buy what you've made. When you reach product-market fit, selling becomes easy and your customers become your best ambassadors. It's almost as if you could sit back and relax.\u003c\/p\u003e\u003cp\u003eWith \u003ci\u003eThe Value Mix\u003c\/i\u003e, you will discover the joy of \u003cb\u003ecreating products that resonate deeply with your audience\u003c\/b\u003e.\u003c\/p\u003eWHAT'S INSIDE THE BOOK\u003cp\u003eIn this book, you will learn: \u003c\/p\u003e\u003cp\u003e✓ \u003cb\u003eHow to master empathetic user research\u003c\/b\u003e to uncover deep insights about customer needs and preferences\u003cbr\u003e✓ A proven framework to \u003cb\u003edecode what your customers really want\u003c\/b\u003e and why\u003cbr\u003e✓ \u003cb\u003eHow to create journey maps\u003c\/b\u003e to design your value proposition from a user-first perspective\u003cbr\u003e✓ A technique to \u003cb\u003eidentify who are your real competitors\u003c\/b\u003e and how you can win over them\u003cbr\u003e✓ \u003cb\u003eHow to articulate your product's unique value\u003c\/b\u003e in a way that engages your audience, sparking their interest and desire\u003cbr\u003e✓ What it takes to \u003cb\u003eunlock the power of storytelling to elevate your product's appeal\u003c\/b\u003e, crafting narratives that inspire and attract by highlighting the impact of your product\u003c\/p\u003e\u003cp\u003eThis book is crafted for entrepreneurs, designers, and product managers seeking to bridge the gap between a good starter idea and a great product.\u003c\/p\u003eLOOKING TO GROW YOUR BUSINESS?\u003cp\u003eActing as the \u003cb\u003eperfect companion to\u003c\/b\u003e the \u003cb\u003elean startup\u003c\/b\u003e methodology, the \u003cb\u003edesign thinking\u003c\/b\u003e process, and \u003cb\u003ecustomer development\u003c\/b\u003e research, \u003ci\u003eThe Value Mix\u003c\/i\u003e equips you with that additional edge, enabling you to succeed in value proposition design.\u003c\/p\u003e\u003cp\u003eGet \u003ci\u003eThe Value Mix\u003c\/i\u003e now and \u003cb\u003eunlock the secret to creating products that people want to buy\u003c\/b\u003e!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guerric de Ternay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 179405605X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781794056053\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 116\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.24d","brand":"Guerric de Ternay","offers":[{"title":"Paperback","offer_id":43938849947903,"sku":"9781794056053","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_e8ed8194-8ebe-425b-aa7f-4f461744a68c.jpg?v=1681438065","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-value-mix-guerric-de-ternay-9781794056053","provider":"WR Book House","version":"1.0","type":"link"}