{"product_id":"the-value-of-data-rafael-fern-ndez-campos-9788409367757","title":"The value of data: The compass to manage your data as an asset","description":"Have you ever heard that data is an asset that generates value?\u003cbr\u003eIf the answer is yes, try asking your interlocutor the following question: \"can you tell me how much your company's data is worth?\"\u003cbr\u003eThis book aims to find an answer to that question to help all those data managers who need to convince their organization how relevant it is to consider data as an asset, and as such, to value it.\u003cbr\u003eGood data management starts with the question: what do I want the data for? Thus, the first step is to understand the company's objectives and then analyze how these general objectives are translated into business metrics, for whose improvement a fundamental lever is the uses we make of the data that we have been patiently, expensively, and carefully storing, cleaning and organizing (modeling). After this reflection, from strategy to information, we should decide what technology to acquire, what talent to hire, and what governance model to implement.\u003cbr\u003eThe Strategic Relevance Method for calculating the Value of Data helps you identify the key levers that will help you implement a successful Data Strategy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rafael Fern疣dez Campos, Javier Mart?ez Rodr?uez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8409367750\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788409367757\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Javier Martinez Rodriguez\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.34d","brand":"Rafael Fern疣dez Campos","offers":[{"title":"Paperback","offer_id":44079531688191,"sku":"9788409367757","price":27.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b50dfb9e-d1e2-466a-8eec-b4635ad5ff7e.jpg?v=1685481681","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-value-of-data-rafael-fern-ndez-campos-9788409367757","provider":"WR Book House","version":"1.0","type":"link"}