{"product_id":"the-viking-framework-stanley-glancy-9781806341887","title":"The VIKING Framework: Master High-Impact Communication Campaigns","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLead with Purpose, Influence, and Impact. Drive Change, Engagement, and Results.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe role of communications has never been more strategic or more complex. Hybrid work. Digital acceleration. AI. Cultural shifts. Business transformation. Today's communicators are at the centre of it all, expected to lead with clarity, engage diverse audiences, and deliver measurable results under increasing pressure. This book helps you rise to that challenge.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe VIKING Framework\u003c\/em\u003e\u003c\/strong\u003e introduces a practical, proven six-step methodology designed to help communication professionals, marketers, and business leaders craft and deliver high-impact campaigns with confidence, clarity, and strategic precision.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're launching initiatives, engaging distributed teams, or leading through change, this book equips you to move from messenger to strategic leader, with tools you can apply immediately to turn insight into influence, and ideas into action.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stanley Glancy,Akanksha Bhargava\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1806341883\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781806341887\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Troubador Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 370\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 1.01d","brand":"Stanley Glancy","offers":[{"title":"Paperback","offer_id":48447285002495,"sku":"9781806341887","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0b156a78-e11c-4ea2-8692-a428772f6b81.jpg?v=1777230087","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-viking-framework-stanley-glancy-9781806341887","provider":"WR Book House","version":"1.0","type":"link"}