{"product_id":"the-visual-identity-of-the-christina-banou-9780443191671","title":"The Visual Identity of the Book: From the Renaissance to the Digital Age","description":"\u003ci\u003eThe Visual Identity of the Book: From the Renaissance to the Digital Age\u003c\/i\u003e provides a framework that considers the 'materiality' of the book (from printed to digital\/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance\/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book. \u003cp\u003e\u003c\/p\u003eOther sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christina Banou\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0443191670\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780443191671\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Chandos Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Christina Banou","offers":[{"title":"Paperback","offer_id":46545811898623,"sku":"9780443191671","price":98.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_288fc91d-95e6-4e9f-b203-a5490c0663cf.jpg?v=1738183396","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-visual-identity-of-the-christina-banou-9780443191671","provider":"WR Book House","version":"1.0","type":"link"}