{"product_id":"the-volume-trap-kevin-schulman-9798995764311","title":"The Volume Trap: Why fundraising scaled the wrong thing and what comes next","description":"\u003cp\u003eMore mail. More email. More urgency. More tactics. More \"best practices.\"\u003c\/p\u003e\u003cp\u003eAnd yet donor files shrink, retention stalls, and organizations work harder for less.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Volume Trap\u003c\/i\u003e, Kevin Schulman argues the problem isn't effort, it's the model. Fundraising has been built on a flawed assumption: if you ask, people will give. That belief created a system obsessed with volume, sameness, gimmicks, and short-term metrics, while ignoring the psychology of why people give in the first place.\u003c\/p\u003e\u003cp\u003eThis book offers a different path.\u003c\/p\u003e\u003cp\u003eDrawing on behavioral science, real-world testing, and years of work across nonprofit organizations, Schulman shows how to move beyond the volume trap and build a more effective, more human fundraising system, one that treats donors as people, not transactions.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside, you'll learn how to: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReplace one-size-fits-all fundraising with real personalization based on identity, values, and motivation\u003c\/li\u003e\n\u003cli\u003eWrite appeals that feel personal, readable, and emotionally resonant instead of formulaic and pushy\u003c\/li\u003e\n\u003cli\u003eDesign cadence around donor readiness, not the calendar\u003c\/li\u003e\n\u003cli\u003eUnderstand why gimmicks like premiums, faux urgency, and constant asking often erode long-term giving\u003c\/li\u003e\n\u003cli\u003eUse brand-building to create future demand, not just harvest what already exists\u003c\/li\u003e\n\u003cli\u003eMeasure what actually drives growth, instead of relying on misleading short-term efficiency metrics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePart diagnosis, part playbook, \u003ci\u003eThe Volume Trap, \u003c\/i\u003e challenges some of fundraising's most entrenched assumptions and replaces them with a clearer, evidence-based approach.\u003c\/p\u003e\u003cp\u003eFor fundraisers, nonprofit leaders, marketers, and anyone tired of doing more and getting less, this book offers a better model: \u003cb\u003eAsk less. Ask better. Raise more.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Schulman\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798995764311\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Inflection Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"Kevin Schulman","offers":[{"title":"Paperback","offer_id":48588527665407,"sku":"9798995764311","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-volume-trap-kevin-schulman-9798995764311","provider":"WR Book House","version":"1.0","type":"link"}