{"product_id":"the-vulnerable-consumer-naresh-k-malhotra-9781802629569","title":"The Vulnerable Consumer: Beyond the Poor and the Elderly","description":"\u003cp\u003e\u003cem\u003eReview of Marketing Research\u003c\/em\u003e pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.\u003c\/p\u003e \u003cp\u003eThis special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the non-fulfilment of motivational needs. New insights, approaches and directions are set out for research on consumer vulnerabilities. The \u003cem\u003eReview of Marketing Research\u003c\/em\u003e continues its mission of systematically analyzing and presenting accumulated knowledge in the field of marketing as well as influencing future research by identifying areas that merit the attention of researchers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naresh K. Malhotra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1802629564\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781802629569\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Naresh K. Malhotra","offers":[{"title":"Hardcover","offer_id":46927906439423,"sku":"9781802629569","price":124.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8bf6c970-93e2-4b6d-b227-7c9169cfb1ce.jpg?v=1749373337","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-vulnerable-consumer-naresh-k-malhotra-9781802629569","provider":"WR Book House","version":"1.0","type":"link"}