{"product_id":"the-way-i-saw-it-marc-wyse-9781475924190","title":"The Way I Saw It.","description":"\u003cp\u003eMarc Wyse's father wanted him to be a lawyer. His mother wanted him to be a doctor. Instead, he became an advertising executive. In The Way I Saw It, Wyse narrates his rags-to-riches tale of the American dream come true: cofounding Wyse Advertising and working more than sixty years in the business. \u003c\/p\u003e\u003cp\u003eIn this memoir he tells his story of the boy of immigrant parents who grew into an advertising icon that spawned famous theme lines like, \"With a name like Smucker's, it has to be good,\" \"Ask Sherwin-Williams.\" An advertising legend and consummate salesman, his client list included American Express, Applebee's, BFGoodrich, Clairol, General Dynamics, GE Lighting, Goodyear, Kelly Services, Marathon Oil, New York Yankees, Renaissance Hotels and Resorts, Sherwin-Williams, Smucker's, Stouffer Restaurants Hotels \u0026amp; Resorts, and Timken. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Way I Saw It\u003c\/i\u003e shares both the life lessons and business lessons learned on the journey to success. Wyse delivers the message: Act like a turtle and never be afraid to stick your neck out.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc Wyse\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1475924194\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781475924190\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/20\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"Marc Wyse","offers":[{"title":"Paperback","offer_id":48439312285951,"sku":"9781475924190","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_72380d73-d5bd-48e0-8aaf-884523db7056.jpg?v=1777176846","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-way-i-saw-it-marc-wyse-9781475924190","provider":"WR Book House","version":"1.0","type":"link"}