{"product_id":"the-way-of-the-innovation-jeffrey-baumgartner-9789491156007","title":"The Way of the Innovation Master","description":"The Way of the Innovation Master provides you with the essential knowledge and insight you need in order to become a master of innovation in your company. It is a unique book written in three parallel, yet intertwined cycles: 1) The semi-spiritual journey of Jane, a CEO who is determined to become an innovation master in order to transform her overly bureaucratic global company into the innovation powerhouse it once was. 2) A dialogue between two old-school company presidents who talk about applying the lessons of an Innovation Master in their respective businesses. 3) A series of short, concise lessons that provide step-by-step instructions that every Innovation Master needs to know. Written with wit and insight, The Way is not just another dry business book. Rather it is an enjoyable, thought-provoking tour of organisational innovation - and a must read for any manager who wants really to understand the innovation process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeffrey Baumgartner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9491156004\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789491156007\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jpb\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.52d","brand":"Jeffrey Baumgartner","offers":[{"title":"Paperback","offer_id":43994372440319,"sku":"9789491156007","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_59db6c51-11d4-45ef-9e50-5c725f459f47.jpg?v=1683329756","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-way-of-the-innovation-jeffrey-baumgartner-9789491156007","provider":"WR Book House","version":"1.0","type":"link"}