{"product_id":"the-wizard-of-ads-roy-h-williams-9781885167293","title":"The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires","description":"\u003cp\u003e\u003cb\u003eForget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003emultiply the effectiveness of your advertising\u003c\/li\u003e\n\u003cli\u003eunderstand the tug-of-war between intellect and emotion\u003c\/li\u003e\n\u003cli\u003ecreate totally new concepts from combinations of old ones\u003c\/li\u003e\n\u003cli\u003efocus your advertising, your business, and your life.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roy H. Williams\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1885167296\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781885167293\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bard Press (TX)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/02\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.92h x 7.17w x 0.79d\u003c\/ul\u003e","brand":"Roy H. Williams","offers":[{"title":"Paperback","offer_id":44051970883839,"sku":"9781885167293","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad2d4fda-c04b-4150-9d9a-c5e9a83b668c.jpg?v=1685016241","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-wizard-of-ads-roy-h-williams-9781885167293","provider":"WR Book House","version":"1.0","type":"link"}