{"product_id":"the-xchateau-wine-business-chronicles-robert-vernick-9798833686720","title":"The XChateau Wine Business Chronicles: Vintages 2020-2021","description":"This book is the collection of insights from the XChateau Wine Business Podcast episodes from 2020 and 2021. \u003cp\u003e\u003c\/p\u003eAs two Master of Wine students, having this level of detail and industry examples from all over the world is what Peter wishes he had and hopefully prepares Robert well for Papers 4 (the Business of Wine) and 5 (Contemporary Issues) of the MW Theory Exam. Given the general lack of content around the business of wine, this data and information would have been invaluable for studying for the WSET Diploma as well. Though it is extremely useful for students, including Wine MBA students, studying the business of wine, it will also be a great resource for anyone working in the wine industry and wanting to gain deeper insights into many of the fascinating corners of the industry. \u003cp\u003e\u003c\/p\u003eLearn from industry luminaries like Laura Catena (Catena Zapata), William Kelley (The Wine Advocate), Eric Levine (Cellar Tracker), Heini Zachariassen (Vivino), Jane Anson (Decanter, janeanson.com), Damien Wilson (Sonoma State University), and many, many more! \u003cp\u003e\u003c\/p\u003eAreas covered: \u003cul\u003e\n\u003cli\u003eMacro Trends for the Wine Industry\u003cul\u003e\n\u003cli\u003eCovid 19\u003c\/li\u003e\n\u003cli\u003eStanding out from the crowd\u003c\/li\u003e\n\u003cli\u003eThe evolution of the wine critic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Wine Consumer\u003cul\u003e\n\u003cli\u003eMarketing wine to consumers - from luxury to millennials\u003c\/li\u003e\n\u003cli\u003eAuction houses\u003c\/li\u003e\n\u003cli\u003eInvesting in wine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eWine Marketing Evolution \u0026amp; Revolution\u003cul\u003e\n\u003cli\u003eSocial media \u0026amp; influencers\u003c\/li\u003e\n\u003cli\u003eWine Public Relations\u003c\/li\u003e\n\u003cli\u003eMarketing a region\u003c\/li\u003e\n\u003cli\u003eMarketing a wine or varietal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe future of wine retail\u003c\/li\u003e\n\u003cli\u003eWine technology\u003c\/li\u003e\n\u003cli\u003eBusiness impacts of wine production trends\u003c\/li\u003e\n\u003cli\u003eEngaging with Wine\u003cul\u003e\n\u003cli\u003eDiversity in wine\u003c\/li\u003e\n\u003cli\u003eWine education\u003c\/li\u003e\n\u003cli\u003eWine preservation\u003c\/li\u003e\n\u003cli\u003eOne-offs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Vernick,Peter Yeung\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798833686720\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/17\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 298\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.62d","brand":"Robert Vernick","offers":[{"title":"Paperback","offer_id":48800957530367,"sku":"9798833686720","price":25.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-xchateau-wine-business-chronicles-robert-vernick-9798833686720","provider":"WR Book House","version":"1.0","type":"link"}