{"product_id":"the-yellow-journalism-david-r-spencer-9780810123311","title":"The Yellow Journalism: The Press and America's Emergence as a World Power","description":"When a case containing dismembered human remains surfaced in New York's East River in June of 1897, the publisher of the \u003ci\u003eNew York Journa\u003c\/i\u003el--a young, devil-may-care millionaire named William Randolph Hearst--decided that his newspaper would \"scoop\" the city's police department by solving this heinous crime. Pulling out all the stops, Hearst launched more than a journalistic murder investigation; his newspaper's active intervention in the city's daily life, especially its underside, marked the birth of the Yellow Press. In a work that studies the rise and fall of this phenomenon, David R. Spencer documents the fierce competition that characterized yellow journalism, the social realities and trends that contributed to its success (and its ultimate demise), its accomplishments for good or ill, and its long-term legacy. \u003cp\u003e\u003c\/p\u003eMost notable among Hearst's competitors was New York City's \u003ci\u003eThe World\u003c\/i\u003e, owned and managed by a European Jewish immigrant named Joseph Pulitzer. \u003ci\u003eThe Yellow Journalism\u003c\/i\u003e describes how these two papers and others exploited the scandal, corruption, and crime among the city's most influential citizens, and its most desperate inhabitants--a policy that made this \"journalism of action\" remarkably effective, not just as a commercial force, but also as an advocate for the city's poor and defenseless. Spencer shows how many of the innovations first introduced during this period--from investigative reporting to the use of color, entertainment news, and cartoons in papers--have had a lasting effect on journalism; and how media in our day reflects the Yellow Press's influence, but also its threatened irrelevance within the broader realities of contemporary society.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David R. Spencer,Judith Spencer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0810123312\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780810123311\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Northwestern University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.12h x 6.32w x 0.64d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2007 pg. 248","brand":"David R. Spencer","offers":[{"title":"Paperback","offer_id":48065161429247,"sku":"9780810123311","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1719b113-862b-4d49-8368-f2d0705d64a5.jpg?v=1768673397","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-yellow-journalism-david-r-spencer-9780810123311","provider":"WR Book House","version":"1.0","type":"link"}