{"product_id":"the-zoom-nick-hall-9780813587202","title":"The Zoom: Drama at the Touch of a Lever","description":"From the queasy zooms in Alfred Hitchcock's \u003ci\u003eVertigo \u003c\/i\u003eto the avant-garde mystery of Michael Snow's \u003ci\u003eWavelength\u003c\/i\u003e, from the excitement of televised baseball to the drama of the political convention, the zoom shot is instantly recognizable and highly controversial. In \u003ci\u003eThe Zoom\u003c\/i\u003e, Nick Hall traces the century-spanning history of the zoom lens in American film and television. From late 1920s silent features to the psychedelic experiments of the 1960s and beyond, the book describes how inventors battled to provide film and television studios with practical zoom lenses, and how cinematographers clashed over the right ways to use the new zooms. Hall demonstrates how the zoom brought life and energy to cinema decades before the zoom boom of the 1970s and reveals how the zoom continues to play a vital and often overlooked role in the production of contemporary film and television.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nick Hall\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0813587204\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780813587202\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rutgers University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.23h x 7.75w x 0.51d","brand":"Nick Hall","offers":[{"title":"Paperback","offer_id":49082569883903,"sku":"9780813587202","price":38.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-zoom-nick-hall-9780813587202","provider":"WR Book House","version":"1.0","type":"link"}