{"product_id":"theory-of-planned-behaviour-and-lutete-christian-ayikwa-9789975153256","title":"Theory of planned behaviour and the effects of social marketing factors on sexual behaviours in South Africa","description":"In this book entitled \"Theory of Planned Behaviour and the effects of Social Marketing Factors on Sexual Behaviours in South Africa\", the author tested and validated three newly developed models in a context of HIV\/AIDS that incorporate Social Marketing Behavioural incentives identified by Professor De Jager and himself, alongside the traditional Theory of Planned Behaviour's components. The objectives pursued to integrate the aforementioned variables to slow the spread of the disease through promoting Abstinence, faithfulness to one partner and condom use during sexual intercourses were achieved using Structural Equation Modelling techniques. The validated models will serve as crucial instruments in the designing of effective HIV\/AIDS prevention programmes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lutete Christian Ayikwa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9975153259\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789975153256\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Generis Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Lutete Christian Ayikwa","offers":[{"title":"Paperback","offer_id":48454131351807,"sku":"9789975153256","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aa002aaf-2452-4ee2-931c-94c46d52b6da.jpg?v=1777304349","url":"https:\/\/www.whiterainbookhouse.com\/products\/theory-of-planned-behaviour-and-lutete-christian-ayikwa-9789975153256","provider":"WR Book House","version":"1.0","type":"link"}