{"product_id":"things-the-brand-gurus-dont-aubrey-malden-9780994717498","title":"Things the Brand Gurus don't want you to know (2nd Edition): A practical guide....it will make and save you money","description":"\u003cp\u003e\u003cstrong\u003eGet the professional insights behind: -\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow do you create and maintain a profitable brand?\u003c\/li\u003e \u003cli\u003eHow do you write a brief?\u003c\/li\u003e \u003cli\u003eHow do you know if your advertising is a failure? What is the best way to judge it?\u003c\/li\u003e \u003cli\u003eHow do you choose an advertising agency? What are the pitfalls to look out for?\u003c\/li\u003e \u003cli\u003eWhy is it that mavericks create great brands?\u003c\/li\u003e \u003cli\u003eUndermining honesty.\u003c\/li\u003e \u003cli\u003eThe value of being small\u003c\/li\u003e \u003cli\u003eHow can people become brands?\u003c\/li\u003e \u003cli\u003eThe many other ways to successfully promote your company or brand, without using expensive advertising.\u003c\/li\u003e \u003cli\u003eHow to create a website that fully engages your customers and increases your profits.\u003c\/li\u003e \u003cli\u003eHow to create and use Social Media effectively.\u003c\/li\u003e \u003cli\u003eHow to create your own advertising.\u003c\/li\u003e \u003cli\u003eUsing, and creating Print, Radio, TV, and Billboard advertising.\u003c\/li\u003e \u003cli\u003eWhere can you find the best research about your customers?\u003c\/li\u003e \u003cli\u003eHow to create and use promotional ideas.\u003c\/li\u003e \u003cli\u003eWhere will it all end? What are the trends?\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aubrey Malden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0994717490\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780994717498\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kejafa Knowledge Works\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.66d\u003c\/ul\u003e","brand":"Aubrey Malden","offers":[{"title":"Paperback","offer_id":47452590932223,"sku":"9780994717498","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_68f2de67-d018-4289-a2b4-25230e118457.jpg?v=1761929327","url":"https:\/\/www.whiterainbookhouse.com\/products\/things-the-brand-gurus-dont-aubrey-malden-9780994717498","provider":"WR Book House","version":"1.0","type":"link"}