{"product_id":"think-bigger-sheena-iyengar-9780231198844","title":"Think Bigger: How to Innovate","description":"\u003cp\u003e\u003cb\u003eGold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThink Bigger\u003c\/i\u003e, Sheena Iyengar--an acclaimed author and expert in the science of choice--answers a timeless question with enormous implications for problems of all kinds across the world: \"How can I get my best ideas?\" \u003cp\u003e\u003c\/p\u003eIyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. \u003ci\u003eThink Bigger\u003c\/i\u003e offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade. \u003cp\u003e\u003c\/p\u003eFor anyone looking to innovate, the black box of creativity is a mystery no longer. \u003ci\u003eThink Bigger\u003c\/i\u003e upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sheena Iyengar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0231198841\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780231198844\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.80w x 1.20d","brand":"Sheena Iyengar","offers":[{"title":"Hardcover","offer_id":44072434925823,"sku":"9780231198844","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_82027da0-d7c3-4ade-8724-103e7acc74bf.jpg?v=1685441947","url":"https:\/\/www.whiterainbookhouse.com\/products\/think-bigger-sheena-iyengar-9780231198844","provider":"WR Book House","version":"1.0","type":"link"}