{"product_id":"think-like-a-brand-kelsey-weaver-9798251793604","title":"Think Like a Brand: Not a Bank - Second Edition","description":"\u003cp\u003eThis book is for anyone in financial services who suspects that\u003cbr\u003ethinking differently about brand could unlock growth but isn't sure where to start. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eIf you're a CEO, President, Founder: \u003c\/b\u003e\u003cbr\u003eThis book shows why brand is the strategic layer determining whether you compete on differentiation or\u003cbr\u003ecommoditization. You'll get frameworks to operationalize brand thinking across your entire organization. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIf you're in Marketing: \u003c\/b\u003e\u003cbr\u003eThis book gives you the language and frameworks to elevate brand from a marketing responsibility to an organizational operating system-making brand everyone's job without it becoming no one's job. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIf you're in Product: \u003c\/b\u003e\u003cbr\u003eThis book shows how brand thinking (not just branding) accelerates growth, reduces friction, and creates loyalty that turns users into advocates. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat You'll Get Out Of It (No Matter What)\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEverything in this book has been tested with banks, credit unions, fintechs, and platforms navigating the same challenges you are. After reading it, you'll understand why brand isn't soft, optional, or marketing's job and you'll learn the neuroscience behind why customers make decisions (spoiler: it's not rational). \u003cp\u003e\u003c\/p\u003eThere are plenty of frameworks included to help you like the Frontline\/Midline\/Backline (F\/M\/B) Model that give you\u003cbr\u003ea clear structure for how brand thinking actually gets executed across your entire organization-not just in marketing, but in\u003cbr\u003eoperations, product, customer experience, and leadership. \u003cp\u003e\u003c\/p\u003eAnd it wouldn't be a business book without principles! This edition has the same 5 principles as the first, but with more clarity, data and stories. Last, but not least, this book gives you the language and evidence to convince people that brand is strategic and measurable. \u003cp\u003e\u003c\/p\u003eEvery organization is different and this book doesn't give you a one-size-fits-all playbook. It gives you principles, frameworks, and examples you can adapt to your specific context. You'll finish knowing where to start (even without buy-in), \u003cbr\u003ewhat to prioritize (when everything feels important), how to measure progress (beyond vanity metrics), and when to push\u003cbr\u003ethrough resistance versus when to adjust course. \u003cp\u003e\u003c\/p\u003eHappy Reading! \u003cp\u003e\u003c\/p\u003e--Allison\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kelsey Weaver,Allison Netzer\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798251793604\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 116\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.24d","brand":"Kelsey Weaver","offers":[{"title":"Paperback","offer_id":49001289875711,"sku":"9798251793604","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/think-like-a-brand-kelsey-weaver-9798251793604","provider":"WR Book House","version":"1.0","type":"link"}