{"product_id":"think-like-a-marketer-kate-colbert-9781948238038","title":"Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business","description":"\u003cb\u003eThe Secret to Taking Your Business from Mediocre to Meaningfully Different?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThinking like a marketer.\u003c\/i\u003e It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"An MBA in a book? That's exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!\"\u003c\/b\u003e\u003cbr\u003e-- Lois Creamer, Author of \u003ci\u003eBook More Business: Make Money Speaking\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIt doesn't matter whether you're a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge. \u003cp\u003e\u003c\/p\u003eBusiness owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that's bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It's time to think like a marketer. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThinking like a marketer requires that you: \u003c\/b\u003e\u003col\u003e\n\u003cli\u003eCommunicate for connection and meaning, not just to transact sales\u003c\/li\u003e\n\u003cli\u003eLive and die by your customer insights\u003c\/li\u003e\n\u003cli\u003eMarket in a way that's strategy-religious and tactic-agnostic\u003c\/li\u003e\n\u003cli\u003eCreate cultures and processes that align with your brand\u003c\/li\u003e\n\u003cli\u003eDo everything in service of maintaining a virtuous cycle of \u003ci\u003ecreating value\u003c\/i\u003e for the customer while \u003ci\u003ecapturing value\u003c\/i\u003e for you.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cbr\u003eThe 5 \u003ci\u003eThink Like a Marketer Principles\u003c\/i\u003e are the framework for Colbert's valuable insights and practical tips about: \u003cul\u003e\n\u003cli\u003eBrand storytelling\u003c\/li\u003e\n\u003cli\u003eSampling strategies\u003c\/li\u003e\n\u003cli\u003eSmart monetization\u003c\/li\u003e\n\u003cli\u003eTesting new marketing tactics\u003c\/li\u003e\n\u003cli\u003eConducting critical market research\u003c\/li\u003e\n\u003cli\u003eThe perils of do-it-yourself marketing\u003c\/li\u003e\n\u003cli\u003eBuilding and maintaining lists and pipelines\u003c\/li\u003e\n\u003cli\u003eInnovating product and service deliverables\u003c\/li\u003e\n\u003cli\u003eBeing known, being seen and networking in new ways\u003c\/li\u003e\n\u003cli\u003eDelivering customer service, even when the going gets tough\u003c\/li\u003e\n\u003cli\u003eInnovations in distribution and packaging\u003c\/li\u003e\n\u003cli\u003eCreating meaningful connections with your customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eRead this book if you are a: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eBusiness owner without a background in marketing\u003c\/li\u003e\n\u003cli\u003eBusiness professional in a small- to mid-sized company or a Fortune 1000 company\u003c\/li\u003e\n\u003cli\u003eProfessional speaker, blogger or thought leader\u003c\/li\u003e\n\u003cli\u003eNon-profit professional\u003c\/li\u003e\n\u003cli\u003eMarketer\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFar from a simple \"Marketing 101\" for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kate Colbert\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1948238039\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781948238038\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Silver Tree Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 282\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d","brand":"Kate Colbert","offers":[{"title":"Paperback","offer_id":43986399133951,"sku":"9781948238038","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ab9b7a49-e181-4c16-b449-44ec028c2a97.jpg?v=1683283137","url":"https:\/\/www.whiterainbookhouse.com\/products\/think-like-a-marketer-kate-colbert-9781948238038","provider":"WR Book House","version":"1.0","type":"link"}