{"product_id":"think-like-a-ux-researcher-david-travis-9781138365353","title":"Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy","description":"\u003cp\u003e\u003cstrong\u003eThink Like a UX Researcher\u003c\/strong\u003e will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cli\u003eA dive-in-anywhere book that offers practical advice and topical examples. \u003c\/li\u003e\u003cli\u003eThought triggers, exercises and scenarios to test your knowledge of UX research. \u003c\/li\u003e\u003cli\u003eWorkshop ideas to build a development team's UX maturity. \u003c\/li\u003e\u003cli\u003eWar stories from seasoned researchers to show you how UX research methods can be tailored to your own organization. \u003c\/li\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Travis, Philip Hodgson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138365351\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138365353\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/21\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 0.90d","brand":"David Travis","offers":[{"title":"Hardcover","offer_id":43924194623743,"sku":"9781138365353","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_c1b4d8b4-dfc3-4778-9e44-dd00fd35c8e2.jpg?v=1681069030","url":"https:\/\/www.whiterainbookhouse.com\/products\/think-like-a-ux-researcher-david-travis-9781138365353","provider":"WR Book House","version":"1.0","type":"link"}