{"product_id":"thinking-in-new-boxes-luc-de-brabandere-9780812992953","title":"Thinking in New Boxes: A New Paradigm for Business Creativity","description":"When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eLIGHTERS?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company--a business in the \u003cb\u003ePEN\u003c\/b\u003e \"box\"--figured out that there was growth to be found in the \u003cb\u003eDISPOSABLE\u003c\/b\u003e \"box.\" And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eIT INVENTED A NEW BOX.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Your business can, too. And simply thinking \"out of the box\" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start \u003cp\u003e\u003c\/p\u003e \u003cb\u003eTHINKING IN NEW BOXES\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e --a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). \u003cp\u003e\u003c\/p\u003e To make sense of the world, we all rely on assumptions, on models--on what Luc de Brabandere and Alan Iny call \"boxes.\" If we are unaware of our boxes, they can blind us to risks and opportunities. \u003cp\u003e\u003c\/p\u003e This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: \u003cp\u003e\u003c\/p\u003e - \u003cb\u003eDoubt everything.\u003c\/b\u003e Challenge your current perspectives. \u003cbr\u003e - Probe the possible. \u003cb\u003eExplore options\u003c\/b\u003e around you.\u003cbr\u003e - Diverge. \u003cb\u003eGenerate many new and exciting ideas, \u003c\/b\u003eeven if they seem absurd.\u003cbr\u003e - Converge. Evaluate and select the ideas that will \u003cb\u003edrive breakthrough results.\u003c\/b\u003e\u003cbr\u003e - \u003cb\u003eReevaluate\u003c\/b\u003e. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. \u003cp\u003e\u003c\/p\u003e Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe's, \u003ci\u003eThinking in New Boxes\u003c\/i\u003e will help you and your company overcome missed opportunities and stay ahead of the curve. \u003cp\u003e\u003c\/p\u003e This book isn't a simpleminded checklist. This is \u003ci\u003eThinking in New Boxes\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003e And it will be fun. (We promise.) \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePraise for \u003ci\u003eThinking in New Boxes\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.\"\u003cb\u003e--\u003ci\u003eBlogcritics\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"\u003ci\u003eThinking in New Boxes\u003c\/i\u003e is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment.\"\u003cb\u003e--Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \"\u003ci\u003eThinking In New Boxes\u003c\/i\u003e discusses what I believe to be one of the fundamental shifts all companies\/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time.\"\u003cb\u003e--Jennifer Fox, CEO, Fairmont Hotels \u0026amp; Resorts\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \"As impressive as teaching new tricks to old dogs, \u003ci\u003eThinking in New Boxes\u003c\/i\u003e is both inspirational and practical--a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace.\"\u003cb\u003e--Peter Gelb, general manager, Metropolitan Opera\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Luc de Brabandere, Alan Iny\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0812992954\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780812992953\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Random House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/10\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 06\/24\/2013\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 07\/01\/2013\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 07\/01\/2013 pg. 22","brand":"Luc de Brabandere","offers":[{"title":"Hardcover","offer_id":43926376284415,"sku":"9780812992953","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_9db7bd59-4397-4059-8406-9491ae3b2ea5.jpg?v=1681082734","url":"https:\/\/www.whiterainbookhouse.com\/products\/thinking-in-new-boxes-luc-de-brabandere-9780812992953","provider":"WR Book House","version":"1.0","type":"link"}