{"product_id":"this-business-has-legs-peter-bieler-9780471147497","title":"This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story","description":"\"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission.\"\u003cbr\u003e --Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life \u003cp\u003e\u003c\/p\u003e \"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot.\"\u003cbr\u003e --Bob Rice Pet Rock Promoter \u003cp\u003e\u003c\/p\u003e \"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it.\"\u003cbr\u003e --Steve Dworman Publisher, Infomercial Marketing Report \u003cp\u003e\u003c\/p\u003e \"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ...\"\u003cbr\u003e --Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Bieler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471147494\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471147497\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 6.32w x 0.49d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/20\/1996 pg. 246\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 07\/01\/1996 pg. 1786","brand":"Peter Bieler","offers":[{"title":"Paperback","offer_id":43946666230015,"sku":"9780471147497","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_738135bf-9022-466c-8994-be22e029da3d.jpg?v=1681514442","url":"https:\/\/www.whiterainbookhouse.com\/products\/this-business-has-legs-peter-bieler-9780471147497","provider":"WR Book House","version":"1.0","type":"link"}