{"product_id":"this-could-have-been-an-andrew-babington-9780646733456","title":"This Could Have Been An Email: A Guide to Communicating Change At Work","description":"\u003cem\u003eOnly 5% of generative AI trials are succeeding in businesses. Only 30% of all change and transformation initiatives are fully adopted. How do you ensure your business is in the small minority of success stories? \u003c\/em\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThis Could Have Been An Email\u003c\/em\u003e \u003c\/strong\u003eexplains why employees in workplaces really embrace new things: not because they're told to, not because they're 'marketed' at, but because they tell \u003cem\u003ethemselves\u003c\/em\u003e they need to do new things.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on behavioural science, narrative storytelling, and years of frontline change management experience, \u003cem\u003eThis Could Have Been An Email\u003c\/em\u003eargues it's not through surprise all-staff meetings and executive demands, off-site planning days, or impressive-sounding corporate jargon change is embraced and adopted. It's through actionable, credible, and emotional strategies and tailored messages using the principles of storytelling. Whether you're restructuring, changing processes, rolling out new AI tools, ensuring people follow cybersecurity policies, or more, this book will help.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book, Andrew introduces the ACE Model and explains how you can use it to best frame and sell change and transformation to workforces, to influence behaviours to follow through with new things as quickly and as effortlessly as possible. You'll learn to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDraft powerful communication strategies to sell difficult and complex change\u003c\/strong\u003e so people \u003cem\u003eactually\u003c\/em\u003e absorb the information and act.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate peer-to-peer momentum\u003c\/strong\u003e with messages so contagious the \u003cem\u003eneed for change spreads effortlessly\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMake any workplace change feel personally beneficial and purposeful\u003c\/strong\u003e-even to employees resistant to change, or fatigued by everything else going on.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuild influence and rapport with key leaders\u003c\/strong\u003e and partners through turbulent workplace changes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen businesses manage change effectively, they draw the most value out of their people, innovate ahead of the market, save time, and have the most admired executive leaders. If you're a forward-thinking, innovative, and highly effective people leader, human resources, information technology, or project manager, \u003cem\u003eThis Could Have Been An Email\u003c\/em\u003e is your new playbook for building a change-ready culture at scale, before your workforce tunes out for good.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Babington\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0646733451\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780646733456\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Andrew Babington\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/06\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.76d","brand":"Andrew Babington","offers":[{"title":"Paperback","offer_id":48588424380671,"sku":"9780646733456","price":23.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/this-could-have-been-an-andrew-babington-9780646733456","provider":"WR Book House","version":"1.0","type":"link"}