{"product_id":"this-is-your-brain-on-l-jon-wertheim-9780553447422","title":"This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon","description":"\u003ci\u003eThis is Your Brain on Sports\u003c\/i\u003e is \u003ci\u003ethe\u003c\/i\u003e book for sports fans searching for a deeper understanding of the games they watch and the people who play them. \u003ci\u003eSports Illustrated\u003c\/i\u003e executive editor and bestselling author L. Jon Wertheim teams up with Tufts psychologist Sam Sommers to take readers on a wild ride into the inner world of sports. Through the prism of behavioral economics, neuroscience, and psychology, they reveal the hidden influences and surprising cues that inspire and derail us--on the field and in the stands--and by extension, in corporate board rooms, office settings, and our daily lives. \u003cp\u003e\u003c\/p\u003e In this irresistible narrative romp, Wertheim and Sommers usher us from professional football to the NBA to Grand Slam tennis, from the psychology of athletes self-handicapping their performance in the boxing ring or the World Series, to an explanation of why even the glimpse of a finish line can lift us beyond ordinary physical limits. They explore why Tom Brady and other starting NFL quarterbacks all \u003ci\u003eseem\u003c\/i\u003e to look like fashion models; why fans of teams like the Cubs, Mets, and any franchise from Cleveland love rooting for a loser; why the best players make the worst coaches; why hockey goons (and fans) would rather fight at home than on the road; and why the arena t-shirt cannon has something to teach us about human nature. \u003cp\u003e\u003c\/p\u003e In short, this book is an entertaining and thought-provoking journey into how psychology and behavioral science collide with the universe of wins-and-losses, coaching changes, underdogs, and rivalry games. \u003cp\u003e\u003c\/p\u003e-- Boston Globe, Best Books of 2016, Sports\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e L. Jon Wertheim, Sam Sommers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0553447424\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780553447422\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Publishing Group (NY)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/07\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.20w x 0.70d","brand":"L. Jon Wertheim","offers":[{"title":"Paperback","offer_id":44072312602879,"sku":"9780553447422","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_53f3b01c-e962-4def-9006-bb90a7835a53.jpg?v=1685441209","url":"https:\/\/www.whiterainbookhouse.com\/products\/this-is-your-brain-on-l-jon-wertheim-9780553447422","provider":"WR Book House","version":"1.0","type":"link"}