{"product_id":"ticker-shock-katie-perry-9781394411849","title":"Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors","description":"\u003cp\u003e\u003cb\u003eHow identity, access, and attention are transforming the future of corporate branding and investor relations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cbr\u003e \u003c\/b\u003eThe modern market is no longer defined solely by balance sheets and earnings reports--it's powered by identity, access, and emotion. \u003ci\u003eTicker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors \u003c\/i\u003ereveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren't just buying shares--they're building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThrough vivid case studies, Perry traces how speculation, sentiment, and social visibility have fused into a powerful new market narrative. Each chapter unpacks how retail behavior is reshaping investor relations, branding, and corporate leadership in an attention-driven age. For executives, marketers, and financial professionals navigating this volatile environment, \u003ci\u003eTicker Shock\u003c\/i\u003e provides a critical framework for understanding and adapting to today's participatory, high-velocity markets where visibility equals value, and trust is earned in real time.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe first comprehensive analysis of retail investor culture and its impact on corporate identity, \u003ci\u003eTicker Shock: \u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHighlights how social media and digital visibility drive market sentiment and valuation\u003c\/li\u003e \u003cli\u003eExplains why retail speculation is as much cultural expression as financial decision\u003c\/li\u003e \u003cli\u003eFeatures case studies from leading companies such as Robinhood, Palantir, and Netflix\u003c\/li\u003e \u003cli\u003eExplores how CEOs must now communicate like creators to maintain credibility and relevance\u003c\/li\u003e \u003cli\u003eProvides actionable insights for investor relations, communications, and marketing teams\u003c\/li\u003e \u003cli\u003eExamines how AI, tokenization, and social platforms are redefining due diligence and access\u003c\/li\u003e \u003cli\u003eMaps the regulatory and reputational challenges of a participatory financial system\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\u003cbr\u003e \u003c\/b\u003eIdeal for executives, investor relations officers, communications professionals, and corporate strategists, \u003ci\u003eTicker Shock\u003c\/i\u003e is essential reading for MBA and business school courses in finance, marketing, and corporate communications. It is also a critical reference for financial media, analysts, and fintech operators navigating the evolving dynamics between brand, behavior, and belief in modern markets.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Katie Perry\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394411847\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394411849\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2026\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Katie Perry","offers":[{"title":"Hardcover","offer_id":48218004193535,"sku":"9781394411849","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1820dfd0-164d-4e74-a65d-363bcb6fc8ce.jpg?v=1772000808","url":"https:\/\/www.whiterainbookhouse.com\/products\/ticker-shock-katie-perry-9781394411849","provider":"WR Book House","version":"1.0","type":"link"}