{"product_id":"tips-and-traps-for-marketing-scott-w-cooper-9780071494892","title":"Tips and Traps for Marketing Your Business","description":"\u003cp\u003e\u003cb\u003eWin new customers--and keep them coming back\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, \u003ci\u003eTips \u0026amp; Traps for Marketing Your Business\u003c\/i\u003e is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You'll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConnect with your target market\u003c\/li\u003e\n\u003cli\u003eUnlock hidden streams of profit and increase sales\u003c\/li\u003e\n\u003cli\u003eDevelop and deliver a compelling story for your brand\u003c\/li\u003e\n\u003cli\u003eEffectively and profitably manage customer relationships\u003c\/li\u003e\n\u003cli\u003eDetermine how much media weight is enough and how to avoid spending too much\u003c\/li\u003e\n\u003cli\u003eAttract customers to your Web site\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott W. Cooper,Fritz P. Grutzner,Birk P. Cooper\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071494898\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071494892\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.17h x 7.28w x 0.56d","brand":"Scott W. Cooper","offers":[{"title":"Paperback","offer_id":48013696499967,"sku":"9780071494892","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9b47469d-a4e8-41e3-8b0c-929e0fa61819.jpg?v=1767744201","url":"https:\/\/www.whiterainbookhouse.com\/products\/tips-and-traps-for-marketing-scott-w-cooper-9780071494892","provider":"WR Book House","version":"1.0","type":"link"}