{"product_id":"to-be-honest-dom-thurbon-9781923186439","title":"To Be Honest...: How Making Truth Happen Builds Better Businesses, Lives and Societies","description":"\u003cb\u003eA toolkit to help restore our relationship with the truth, create cultures of truth-telling in our businesses, and improve our personal and professional results in ways that really matter.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn a world that desperately needs more honesty, we're drowning in lies and misinformation. \u003cp\u003e\u003c\/p\u003eIn the 2024 US Presidential election, fact-checking found just 3% of Donald Trump's claims were \"true\" and only 12% of Kamala Harris's. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label. In the UK, Builder.ai, a company that raised nearly a billion dollars, collapsed after it emerged its \"AI tool\" was really 800 engineers in India pretending to be AI. \u003cp\u003e\u003c\/p\u003eFrom well-meaning mistakes to deliberate disinformation and propaganda, Dom Thurbon takes the reader on a rollercoaster ride through jaw-dropping untruths, lies and misinformation. Across insightful, surprising and funny case studies - from F1 pit crews to runaway trains, corporate boardrooms to doomed aircraft flight decks, operating theatres to Bollywood studios - the interviews, stories and data in this inspiring and entertaining book show the transformative power of making truth happen... and will forever change how you think, act and lead. \u003cp\u003e\u003c\/p\u003eDom Thurbon is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally sought-after speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dom Thurbon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1923186434\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781923186439\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Major Street Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/06\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs","brand":"Dom Thurbon","offers":[{"title":"Paperback","offer_id":48997491114239,"sku":"9781923186439","price":17.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/to-be-honest-dom-thurbon-9781923186439","provider":"WR Book House","version":"1.0","type":"link"}