{"product_id":"tobacco-consumption-and-its-role-vanessa-frank-9783656503972","title":"Tobacco consumption and its role in the frame of the mega trend 'healthstyle': California's 'Project 99' as an example","description":"Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,7, Zeppelin University Friedrichshafen, course: Master Seminar Strategic Change Management, language: English, abstract: This essay will take a look at the tobacco consumption in the frame of the megatrend 'healthstyle' and especially California's 'Project 99 Model', which has the potential of being a trendsetter for other regions trying to fight the high rate of smokers. The paper should be seen as a continuative thinking to the topic of general changes in tobacco industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vanessa Frank\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3656503974\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783656503972\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grin Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 20\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.04d","brand":"Vanessa Frank","offers":[{"title":"Paperback","offer_id":44052979974399,"sku":"9783656503972","price":37.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0d6133dd-6c72-4f65-869e-a57d81ed94a0.jpg?v=1685021712","url":"https:\/\/www.whiterainbookhouse.com\/products\/tobacco-consumption-and-its-role-vanessa-frank-9783656503972","provider":"WR Book House","version":"1.0","type":"link"}