{"product_id":"toolbox-digital-business-ralf-t-kreutzer-9783658370169","title":"Toolbox Digital Business: Leadership, Business Models, Technologies and Change","description":"\u003cp\u003eThis book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ralf T. Kreutzer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3658370165\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658370169\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/14\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 561\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.25d","brand":"Ralf T. Kreutzer","offers":[{"title":"Hardcover","offer_id":44123357610239,"sku":"9783658370169","price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_90772274-0011-4772-9028-d9a98c758898.jpg?v=1687430429","url":"https:\/\/www.whiterainbookhouse.com\/products\/toolbox-digital-business-ralf-t-kreutzer-9783658370169","provider":"WR Book House","version":"1.0","type":"link"}