{"product_id":"tools-and-techniques-for-implementing-yurdagzl-meral-9781799800361","title":"Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage","description":"The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yurdagül Meral\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1799800369\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781799800361\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.85d","brand":"Yurdagül Meral","offers":[{"title":"Paperback","offer_id":48445755392255,"sku":"9781799800361","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4c790301-3f1e-49e3-93c8-aee4b86b96b7.jpg?v=1777220434","url":"https:\/\/www.whiterainbookhouse.com\/products\/tools-and-techniques-for-implementing-yurdagzl-meral-9781799800361","provider":"WR Book House","version":"1.0","type":"link"}