{"product_id":"touch-of-grey-or-how-john-brackett-9781478038894","title":"Touch of Grey, or How the Grateful Dead Became Pop Stars","description":"\u003cb\u003e\u003ci\u003eTouch of Grey, or How the Grateful Dead Became Pop Stars\u003c\/i\u003e draws on extensive archival research to tell the behind-the-scenes story of how one song fundamentally transformed the legacy of one of rock's most iconic groups.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eTouch of Grey, or How the Grateful Dead Became Pop Stars\u003c\/i\u003e tells the story of how one song transformed the popular legacy of one of rock's most iconic musical groups. John Brackett traces the history of the song \"Touch of Grey,\" beginning with songwriter Robert Hunter's lyrical sketches and the Grateful Dead's earliest live arrangements, culminating in the group's popular renaissance following the release of \"Touch of Grey\" and the album \u003ci\u003eIn the Dark\u003c\/i\u003e in the summer of 1987. Brackett details how particular recording technologies, notable musical characteristics, modes of attending and listening, and the mechanics of the contemporary music industry shaped this defining moment in the group's career. Drawing on extensive archival research, \u003ci\u003eTouch of Grey\u003c\/i\u003e examines how the band and their label worked to produce a hit record, a dynamic music video, and an effective promotional campaign that would propel the Grateful Dead from a group with a devoted cult following to become a pop culture phenomenon.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Brackett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1478038896\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781478038894\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 134\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/18\/2026","brand":"John Brackett","offers":[{"title":"Paperback","offer_id":48623520022783,"sku":"9781478038894","price":25.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/touch-of-grey-or-how-john-brackett-9781478038894","provider":"WR Book House","version":"1.0","type":"link"}