{"product_id":"tough-sell-tom-basile-9781612349008","title":"Tough Sell: Fighting the Media War in Iraq","description":"Like the War on Terror, the Media War rages on. More than ever, America's ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. \u003cp\u003e\u003c\/p\u003e The U.S.-led coalition wasn't merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and the business of journalism. \u003cp\u003e\u003c\/p\u003e Basile critiques the media's reporting and assesses the Bush administration's home-front communications strategy to argue that if policymakers fail to effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy. That, Basile argues, places the United States at great risk. \u003ci\u003eTough Sell \u003c\/i\u003eblends Basile's personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Basile\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1612349005\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781612349008\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Potomac Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.30d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 04\/01\/2017\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 04\/26\/2017","brand":"Tom Basile","offers":[{"title":"Hardcover","offer_id":44919986258175,"sku":"9781612349008","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6ccdb10-f151-4d24-baaf-3d32406b27c9.jpg?v=1710359907","url":"https:\/\/www.whiterainbookhouse.com\/products\/tough-sell-tom-basile-9781612349008","provider":"WR Book House","version":"1.0","type":"link"}