{"product_id":"tourism-events-in-asia-azizul-hassan-9781032241654","title":"Tourism Events in Asia: Marketing and Development","description":"\u003cp\u003eThe roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. \u003ci\u003eTourism Events in Asia\u003c\/i\u003e is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBalancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Azizul Hassan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032241659\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032241654\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.44d","brand":"Azizul Hassan","offers":[{"title":"Paperback","offer_id":44128178077951,"sku":"9781032241654","price":52.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b4327358-8aed-4702-a3c4-f165d4a82283.jpg?v=1687457366","url":"https:\/\/www.whiterainbookhouse.com\/products\/tourism-events-in-asia-azizul-hassan-9781032241654","provider":"WR Book House","version":"1.0","type":"link"}