{"product_id":"toward-cross-channel-management-thomas-rudolph-9783110553895","title":"Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms","description":"\u003cp\u003eNew digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. \u003c\/p\u003e \u003cp\u003eToday, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. \u003c\/p\u003e \u003cp\u003eWith the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers. \u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas Rudolph,Felix Brunner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3110553899\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783110553895\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e de Gruyter Oldenbourg\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.23d","brand":"Thomas Rudolph","offers":[{"title":"Paperback","offer_id":47419609612543,"sku":"9783110553895","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7699f994-66fb-460e-9e5e-7806695ad36b.jpg?v=1761512680","url":"https:\/\/www.whiterainbookhouse.com\/products\/toward-cross-channel-management-thomas-rudolph-9783110553895","provider":"WR Book House","version":"1.0","type":"link"}