{"product_id":"trade-marks-in-theory-and-george-pickering-9781901362640","title":"Trade Marks in Theory and Practice","description":"\u003cp\u003eThis book is concerned with the nature and function of modern trademarks, a subject which has been surprisingly ignored by contemporary writers. There is a large and quite technical body of rules which regulate when people may use particular symbols in a particular way. These are the symbols which permeate everyday life, and which, from time to time, become cultural icons. There is also a large body of writing on the economic functions of trademarks. The aim of this book is to offer a systematic examination of the function of trademarks and the purpose of the law protecting trademarks within the context of the economic function of this branch of the law. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003eOne of the main premises on which the work proceeds is that the modern trademark is a creature of the post-industrial consumer society that has been protected for fear of the anticipated consequences of not providing protection. This forms the backdrop to a careful examination of the law of trademarks and related areas, such as merchandising, brand advertising, trade dress protection and comparative advertising, and informs the author's legal analysis and conclusions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George Pickering\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1901362647\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781901362640\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"George Pickering","offers":[{"title":"Hardcover","offer_id":47001805586687,"sku":"9781901362640","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4dc3c830-7da8-4f39-b943-0a186ba7dbcf.jpg?v=1751602196","url":"https:\/\/www.whiterainbookhouse.com\/products\/trade-marks-in-theory-and-george-pickering-9781901362640","provider":"WR Book House","version":"1.0","type":"link"}