{"product_id":"trade-shows-from-one-country-larry-kulchawik-9798295602344","title":"Trade Shows from One Country to the Next: Trade Show Differences when Exhibiting Globally","description":"\u003cp\u003eTrade show marketing contributes nearly \u003cstrong\u003e$2 trillion\u003c\/strong\u003e to the global economy, yet many companies struggle when exhibiting beyond their home country. \u003cstrong\u003e\u003cem\u003eTrade Shows from One Country to the Next\u003c\/em\u003e\u003c\/strong\u003e explores the cultural, communication, and strategic differences that impact success at international trade shows.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book focuses on the essential adjustments exhibitors must make when presenting products and services abroad-where expectations, behaviors, and communication styles can vary dramatically. While centered on trade show marketing, the insights extend to any form of face-to-face selling in an international, multi-day exhibition environment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigned for marketing and exhibit managers, the book is equally valuable to show organizers, venue professionals, and business leaders working across borders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt the heart of international success is effective communication. There is no right way or wrong way-only a different way. By understanding and respecting these differences, readers gain the tools needed to communicate clearly, build trust, and succeed in global marketing environments.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry Kulchawik\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798295602344\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Larry Kulchawik\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 488\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.98d","brand":"Larry Kulchawik","offers":[{"title":"Paperback","offer_id":49097250832639,"sku":"9798295602344","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/trade-shows-from-one-country-larry-kulchawik-9798295602344","provider":"WR Book House","version":"1.0","type":"link"}