{"product_id":"trademark-and-deceptive-advertising-surveys-shari-s-diamond-9781639050581","title":"Trademark and Deceptive Advertising Surveys: Law, Science, and Design, Second Edition","description":"\u003cp\u003eFocusing on the various issues that trademark surveys address, this compendium discusses a critical design or analysis topic that an attorney who is presenting, defending, or critiquing a survey must deal with. It brings together the viewpoints of academic and legal experts on surveys and survey methodology, combining both theory and practice in a single resource. Using both actual and hypothetical cases, the authors explain how the courts have addressed these issues and offer strategic guidance on how to identify important issues, understand options, and the optimal way the issues should be handled.\u003c\/p\u003e \u003cp\u003eTopics include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe use of surveys in litigation involving trademark and deceptive advertising claims\u003c\/li\u003e \u003cli\u003ePilot tests and pretests\u003c\/li\u003e \u003cli\u003eSelecting the survey universe\u003c\/li\u003e \u003cli\u003eVarious legal questions, ranging from the common issue of likelihood of confusion to secondary meaning, fame and dilution\u003c\/li\u003e \u003cli\u003eUse of controls, both fundamentals and design issues\u003c\/li\u003e \u003cli\u003eResponding to survey results\u003c\/li\u003e \u003cli\u003eInternet surveys\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shari S. Diamond\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1639050582\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781639050581\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e American Bar Association\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 426\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.92h x 6.93w x 0.94d\u003c\/ul\u003e","brand":"Shari S. Diamond","offers":[{"title":"Paperback","offer_id":46372563812607,"sku":"9781639050581","price":189.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7f0b3bc6-7959-43de-9c07-519c90783d88.jpg?v=1732726317","url":"https:\/\/www.whiterainbookhouse.com\/products\/trademark-and-deceptive-advertising-surveys-shari-s-diamond-9781639050581","provider":"WR Book House","version":"1.0","type":"link"}