{"product_id":"trademark-stephen-fishman-9781413332469","title":"Trademark: Legal Care for Your Business \u0026 Product Name","description":"\u003cp\u003e\u003cstrong\u003eProtect your valuable brands!\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eYour brands--your business name, the names of your key products, and your logos, packaging, and slogans--distinguish you from the competition and are among your most valuable assets. \u003cem\u003eTrademark \u003c\/em\u003eshows you how to use trademarks to protect your brands and avoid infringing on others' trademarks. So it's important to choose your marks carefully and protect them vigilantly.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eHere, you'll find the most up-to-date information on how to select and protect a great trademark. Learn how to: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003echoose trademarks that distinguish you from competitors\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003edo a trademark search for marks that might conflict with your own\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eregister and maintain your mark with the U.S. Patent and Trademark Office\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eleverage your marks in the marketplace\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eresolve trademark disputes outside the courtroom, and\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ecreate an Internet presence and secure a domain name.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eIncludes step-by-step instructions on how to register and maintain a trademark. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe 14th edition is thoroughly updated to include changes in USPTO systems and practices, the latest laws and court cases, and the newest in DIY trademark tools.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephen Fishman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1413332463\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781413332469\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e NOLO\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 480\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Stephen Fishman","offers":[{"title":"Paperback","offer_id":46199274012927,"sku":"9781413332469","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_403f0e52-ad6a-46d8-b38a-0b772d6b272d.jpg?v=1727925572","url":"https:\/\/www.whiterainbookhouse.com\/products\/trademark-stephen-fishman-9781413332469","provider":"WR Book House","version":"1.0","type":"link"}