{"product_id":"trading-up-michael-j-silverstein-9781591840701","title":"Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them","description":"Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. \u003cp\u003e\u003c\/p\u003e In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. \u003ci\u003eTrading Up\u003c\/i\u003e has become the definitive book about this growing trend.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael J. Silverstein, Neil Fiske, John Butman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591840708\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591840701\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.47h x 5.48w x 0.83d","brand":"Michael J. Silverstein","offers":[{"title":"Paperback","offer_id":46199122297087,"sku":"9781591840701","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_34220775-83b1-4b51-b9df-6400c2e99786.jpg?v=1727925105","url":"https:\/\/www.whiterainbookhouse.com\/products\/trading-up-michael-j-silverstein-9781591840701","provider":"WR Book House","version":"1.0","type":"link"}