{"product_id":"transdisciplinary-marketing-concepts-and-emergent-hatem-el-gohary-9781466618619","title":"Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments","description":"The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hatem El-Gohary\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466618612\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466618619\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 386\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.88d","brand":"Hatem El-Gohary","offers":[{"title":"Hardcover","offer_id":48439271391487,"sku":"9781466618619","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d4d4fc7e-e48d-482b-938c-cc97c2318626.jpg?v=1777176562","url":"https:\/\/www.whiterainbookhouse.com\/products\/transdisciplinary-marketing-concepts-and-emergent-hatem-el-gohary-9781466618619","provider":"WR Book House","version":"1.0","type":"link"}