{"product_id":"transform-or-die-russell-m-kern-9798897641307","title":"Transform or Die","description":"\u003cp\u003eThe AI revolution isn't coming. It's here.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe question isn't if your business will change. It's asking, how well will you lead the transformation?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Transform or Die, Russell M. Kern, strategist, lifelong learning advocate, and CEO with four decades of hands-on leadership experience, delivers the ultimate Human+AI collaboration playbook. Written for today's executives and tomorrow's visionaries, this book offers a clear path for leaders who want to harness artificial intelligence without losing the human edge that makes their organizations thrive.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt the center of Transform or Die lies the \u003cstrong\u003eK.E.R.N. Human+AI Collaboration Framework(R)\u003c\/strong\u003e, a practical, step-by-step process for improving team dynamics and integrating AI in ways that elevate performance across every level of the organization. This model empowers leaders to bring out the best in both their people and their technology, helping high-performing teams become true industry leaders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChapter 1: How to move your workforce from just being AI adopters to AI bottom-line deliverers.\u003c\/li\u003e\n\u003cli\u003eChapter 2: How to increase the collaboration effectiveness of your teams, with or without AI, proven to positively impact margins, profits, and growth.\u003c\/li\u003e\n\u003cli\u003eChapter 6: The most effective ways to identify big bottom-line impact AI initiatives and calculate your ROI before you invest big time and money resourcing AI projects.\u003c\/li\u003e\n\u003cli\u003eChapters 7-11: How to effectively lead your teams to avoid wasting millions on AI pilots that ultimately end up in the purgatory bucket.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're ready to unify your teams, strengthen collaboration, and lead with confidence into the Human+AI future, Transform or Die will equip you to guide your organization forward - with clarity, control, and conviction.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Russell M. Kern\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798897641307\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Million Dollar Author\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.47d","brand":"Russell M. Kern","offers":[{"title":"Paperback","offer_id":48447147639039,"sku":"9798897641307","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bf0942d3-6d9c-46c7-a69f-b23be5057d48.jpg?v=1777229154","url":"https:\/\/www.whiterainbookhouse.com\/products\/transform-or-die-russell-m-kern-9798897641307","provider":"WR Book House","version":"1.0","type":"link"}