{"product_id":"transforming-airlines-nawal-k-taneja-9780367434991","title":"Transforming Airlines: A Flight Plan for Navigating Structural Changes","description":"\u003cp\u003eThis book provides a flight plan for riding the impending connectivity transformation curve. It takes the perspective of actionability, highlighting initiatives that executives in airlines and related businesses can use from the insights of multi-industry executives. The emphasis is on execution, not on the concepts themselves.\u003c\/p\u003e\u003cp\u003eThere is a cluster of at least four distinct megatrends that may converge to form disruptive conditions: (1) elevated expectations of existing and new customer segmentations, those who expect available and accessible air mass transportation systems, and those who expect connected services and seamless travel on different modes of transportation; (2) new emerging technology, incorporated in the air and ground vehicles, that will create new opportunities for existing and new service providers to offer new value propositions; (3) platforms developed around the ecosystem of customers; and (4) the impact on travel that the fast-changing demographic and economic characteristics of two major countries: India and China. These megatrends could lead existing or new businesses to create value propositions specifically dedicated to the new segments once each reaches a critical mass. Drawing on the author's own experience in the airline industry and related businesses, this book discusses the \"how\", relating to reimagining the business, re-entrepreneuring the organization, innovating through partnerships, reengaging with customers and employees, and rebranding the business in response to these trends. \u003c\/p\u003e\u003cp\u003eThis book is recommended reading for all senior-level practitioners of airlines and related businesses worldwide.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nawal K. Taneja\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367434997\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367434991\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/07\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 1.00d","brand":"Nawal K. Taneja","offers":[{"title":"Hardcover","offer_id":43941702467839,"sku":"9780367434991","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_451e5838-6023-43e8-b52d-9ded0143439c.jpg?v=1681454470","url":"https:\/\/www.whiterainbookhouse.com\/products\/transforming-airlines-nawal-k-taneja-9780367434991","provider":"WR Book House","version":"1.0","type":"link"}