{"product_id":"transforming-modernity-nzsstor-garcza-canclini-9780292727595","title":"Transforming Modernity: Popular Culture in Mexico","description":"\u003cp\u003eIs popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine\/Mexican anthropologist Néstor García Canclini addresses these questions and more in \u003ci\u003eTransforming Modernity\u003c\/i\u003e, a translation of \u003ci\u003eLas culturas populares en el capitalismo\u003c\/i\u003e. Based on fieldwork among the Purépecha of Michoacán, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy-a cultural critique of modernism. García Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; \"memory for sale,\" which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTransforming Modernity\u003c\/i\u003e argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology-those interested in cultural theory, social thought, and Mesoamerican culture.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Néstor García Canclini\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0292727593\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780292727595\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Texas Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/1993\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.07w x 0.44d","brand":"Néstor García Canclini","offers":[{"title":"Paperback","offer_id":48086465446143,"sku":"9780292727595","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_32bb1936-6d78-4ad6-b90e-e36a8b42abf9.jpg?v=1769094823","url":"https:\/\/www.whiterainbookhouse.com\/products\/transforming-modernity-nzsstor-garcza-canclini-9780292727595","provider":"WR Book House","version":"1.0","type":"link"}