{"product_id":"transforming-relationship-marketing-park-thaichon-9780367548186","title":"Transforming Relationship Marketing: Strategies and Business Models in the Digital Age","description":"\u003cp\u003eRelationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context.\u003c\/p\u003e \u003cp\u003eThe book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Park Thaichon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367548186\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367548186\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.37d","brand":"Park Thaichon","offers":[{"title":"Paperback","offer_id":44072263221503,"sku":"9780367548186","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ab857624-04bd-4c64-b89e-0a9b61ab75b0.jpg?v=1685440915","url":"https:\/\/www.whiterainbookhouse.com\/products\/transforming-relationship-marketing-park-thaichon-9780367548186","provider":"WR Book House","version":"1.0","type":"link"}