{"product_id":"transforming-the-b2b-customer-journey-antonia-wade-9781398606821","title":"Transforming the B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates and Build Loyalty","description":"\u003cp\u003e\u003cstrong\u003eBoost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eChanges in B2B buying have heralded a new age of B2B marketing. \u003cstrong\u003e\u003cem\u003eTransforming the B2B Buyer Journey\u003c\/em\u003e\u003c\/strong\u003e offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWritten by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Antonia Wade\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398606820\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398606821\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d","brand":"Antonia Wade","offers":[{"title":"Hardcover","offer_id":44064538231039,"sku":"9781398606821","price":131.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3f170262-0bc1-4439-9869-68b7c50e802b.jpg?v=1685396080","url":"https:\/\/www.whiterainbookhouse.com\/products\/transforming-the-b2b-customer-journey-antonia-wade-9781398606821","provider":"WR Book House","version":"1.0","type":"link"}