{"product_id":"transmedia-television-elizabeth-evans-9780415882927","title":"Transmedia Television: Audiences, New Media, and Daily Life","description":"\u003cp\u003eThe early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set's status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with 'television' without ever turning a television set on.\u003c\/p\u003e\u003cp\u003eWhilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including \u003cem\u003eSpooks, 24 and Doctor Who, Transmedia Television\u003c\/em\u003e considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of 'the television audience'? \u003cem\u003eTransmedia Television\u003c\/em\u003e will consider how the relationship between television and daily life has been altered as a result of the industry's development of emerging new media technologies, and what 'television' now means for its audiences.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elizabeth Evans\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415882923\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415882927\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"Elizabeth Evans","offers":[{"title":"Hardcover","offer_id":48086664347903,"sku":"9780415882927","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fd13ae0e-c9b2-444c-b86b-d1bfd9269be8.jpg?v=1769095893","url":"https:\/\/www.whiterainbookhouse.com\/products\/transmedia-television-elizabeth-evans-9780415882927","provider":"WR Book House","version":"1.0","type":"link"}