{"product_id":"transmediagenre-matthew-freeman-9783031155826","title":"Transmedia\/Genre: Rethinking Genre in a Multiplatform Culture","description":"\u003cp\u003eThis book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as \u003ci\u003eStar Wars\u003c\/i\u003e, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew Freeman, Anthony N. Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031155823\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031155826\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.40d","brand":"Matthew Freeman","offers":[{"title":"Paperback","offer_id":44364984811775,"sku":"9783031155826","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ccd426c3-811d-452d-be77-e2dbc622f9f1.jpg?v=1697055971","url":"https:\/\/www.whiterainbookhouse.com\/products\/transmediagenre-matthew-freeman-9783031155826","provider":"WR Book House","version":"1.0","type":"link"}